Hong Kong, November 18, 2021 – NEXSTGO, the international brand of digital innovative products, is celebrating its 5th year anniversary and announcing its latest business strategies to capture opportunities emerged from the increasingly connected and digitalised world. Since 2016, NEXSTGO has been committed to invest in research and development (R&D) and product designs, as well as manufacturing and servicing capabilities, aiming to bring the technology start-up to international status.
“Our vision is to develop products that brings technology breakthrough to our users and shapes the future abiding to our motto ‘Do What the Giants Can’t,’” explained by Mr. Alex Chung, CEO and co-founder of NEXSTGO Company Ltd. “Since the outbreak of pandemic, we have empowered our notebook with the high quality product application and innovation for video conferencing, e-Learning, work from home solution and IoT products to advocate the future world of smart home living. Today marks the 5th anniversary of NEXSTGO, we will continue to expand our business to more regions around the world. Together we will line up local strategic partners in the region to deliver technology breakthrough in the commercial and business-grade laptops, which are innovative and fit well into the new digital future. NEXSTGO will continue to fulfil our corporate social responsibility by focusing on key issues, such as carbon neutrality, supporting local community and student activities in the new digital era.”
To achieve the sustainable growth of the company and bring meaningful values to consumers, we believe DIVERSITY is the key to success, which can be demonstrated in 4 aspects:
Diversity in Innovation
NEXSTGO conducts comprehensive studies to understand customer behaviours and preferences when it comes to design and the development of products. Aligning to the brand of AVITA, the company created a holistic and integrated multi-brand strategy that has driven NEXSTGO’s fast-track growth. Supported by strong manufacturing and R&D capabilities, NEXSTGO has launched over hundreds of innovative products in last five years. With aggressive market-penetrating campaigns and fast geographic expansion, NEXSTGO has achieved impressive growth and is now operating in over 25 markets across the globe.
Diversity in User Experience
AVITA will continue to make premium technology products with superior design quality as a consumer tech-fashion brand that not only fit your lifestyle but are representations of you. The achievement serves as strong validation for AVITA’s mission by creating diversified product ranged from PC, smart home and IoT devices providing with highly personal experience for the new generation of fashion-conscious tech users.
Diversity in Colour Option & Design
NEXSTGO believes that a laptop is not only a tool but also representative of one’s identity and fashion style. With this belief, NEXSTGO continues to roll out new generations of AVITA laptops in a variety of colours, patterns and design elements, which are light and thin and powered by state-of-the-art technologies; with the spirit of innovation in Tech-Fashion, we launched our flagship model, LIBER V, with 30+ colours and patterns variation. Targeting millennials and young consumer segment that are looking for their next tech statement through bold colours, it enabled NEXSTGO to develop first-of-its-kind “Technology + Fashion” approach for its AVITA laptop products.
Diversity in Worldwide Recognition
Our revolutionary notebook series, AVITA LIBER V, has been awarded a highly-coveted international design award – the distinctive “Red Dot Award: Product Design 2021”, which stands for superior design quality. This achievement serves as strong validation for AVITA’s mission of creating a highly personal experience for the new generation of fashion-conscious tech users; a recognition of the tech-fashion brand’s aim of achieving functional beauty, expression and individualism. Besides, NEXSTGO also received accolades such as 2020 CES Innovation Awards and 2019 Computex Best Choice Award, marking its international presences and recognition.
In addition to establishing its own brands, NEXSTGO also partners with industry leaders. The company created a win-win alliance with VAIO Corporation, in which the two companies share the same vision in producing top quality products for business executives. Building on NEXSTGO’s solid design and technology foundation and VAIO Corporation’s powerful brand positioning, the two companies developed a new series of stylish and powerful laptops for the lucrative high-end market amongst professionals and demanding users in Asia Pacific Region.
Next milestone for NEXSTGO
Today, NEXSTGO Hong Kong is announcing three new strategies to mark its next business milestone.
NEXSTGO will continue to focus on technologies and products that enable people to work and live better in a more connected virtual world. In the aftermath of the pandemic, NEXSTGO advocates to develop technologies transforming the user experience in learning, working, entertainment and social interactions. New high-quality audio-visual features, more intuitive product designs and user interfaces, superior processing power and connectivity are all critical elements to fulfil ever more demanding user expectations.
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), our online platforms know who our customers are and what they need in the next digital generation. NEXSTGO is keen to research and understand the work and social life mode of our customers by providing diversified digital products and offering. NEXSTMALL BIZ platform will continue to focus on the commercial segment by offering full laptop product portfolio of the company and the total digitalization solutions for business, such as one-stop professional IT service, remote conferencing and VPN security solutions, to empower working performance for corporate clients.
NEXSTGO is developing a holistic approach to address people’s growing need in smart devices for health. Leveraging the IoT (Internet of Things), enables customers to live in higher quality of smart living environment healthier and smarter through digital devices providing fun along with convenience, as people are more concern about their health and balance of live. NEXSTGO will continue to fulfil the corporate responsibility in the community and e-learning development in the education segment.
“Today we kick start our next five year plan. The world after COVID-19 must be more inclusive, resilient, and sustainable.” said Mr. Chung. “By identifying market changes, focusing on customer needs and developing products and services that support our customers’ requirements, we are confident that the company will continue to grow across regions, whilst at the same time giving back to society through our technology solutions.”